Image SEO: Optimizing images for search engines

There area unit loads of articles concerning on-line compression tools within the internet, most of them area unit terribly superficial. typically they finish with a simple: “It generates smaller photos, therefore it’s need to be higher.”

Sadly, such statements area unit image compressor in spite of that settings are created and while not considering the implications for the various target cluster (photographer, net developer, ad developer etc.) or the various application purpose (archiving, web site presentation, printing etc.).

Basically, THE tool doesn’t exist. there’s solely the optimum tool for an explicit purpose. therefore i will be able to compare the options of every tool and see wherever they need their strengths and weaknesses. And after all i will be able to check the particular JPEG compression capabilities and the way the tools compare to compress-or-die.

Assessing quality

How does one assess the results of the tools? however does one compare the standard of 2 images? At that quality level do they appear smart enough? And as of once do compression artifacts interfere? betting on the supposed purpose and person, the answers can vary significantly.

Some clever minds have considered it and developed the SSIM algorithmic rule to simulate the perception of our eyes. It tries to get associate degree definite quantity that represents the perceived distinction between 2 pictures.

I will use this algorithmic rule to check the results of the tools by examination the created JPEG with the initial image. For higher readability and quality, I multiply the ensuing price by a thousand and cypher it from a thousand so I effectively get a price for the visual distance of 2 pictures.

File size vs. quality

The tools appear to figure a bit magic and provides you back a JPEG, that appearance a dead ringer for the initial with a way smaller file size. however do the compression tools manage this?